E-queue system for the largest
network of furniture and household goods

About customer

Hoff hypermarket chain is one of the largest Russian chains of furniture and household goods. Hypermarkets offer complex interior solutions based on a wide multi-brand range.

Hoff chain has 59 stores in Russia. The total area of hypermarkets is over 320 000 m². The company have 5500+ employees, Hoff hypermarkets are visited by more than 17 million people annually.


Electronic queue is used to getting all hypermarket services in the kitchen furniture and interior section — purchase, consultation, cost calculation, room measurement, delivery and assembly, project change.

According to the terms of the project, Hoff uses ticket kiosks without printer and receipt tape. Smartix electronic queue system supports sending SMS messages to clients with information about queuing.
Advantages of the complex within the project:

  • Use of modern web technologies that allows to refuse installation of client programs and support the operation of the solution on any device (PC, tablet, smartphone) through a browser.
  • Centralized management through a single back office, single server that integrates the work of all branches, workplaces, ticket kiosks and electronic scoreboards.
  • Built-in online monitoring and customer service statistics system, customizable report builder. For each employee, the operational status and its duration, efficiency in the context of the selected period of time are available online.
  • Ability to refine the complex to meet the changing needs of the customer, following modern trends in service automation.


The Smartix electronic queue has been launched in 47 existing stores of the network and will be implemented in new centers after opening. Now customers are sent for service through a modern automated complex, level of customer focus and the quality of services is growing.
Smartix software fully complies with the requirements of the largest retailers for automation systems based on electronic queue. Understanding the format of building workflows with customers of the appropriate level, accumulated experience and competencies allow Smartix specialists to offer a flexible, efficient and popular solution for automating client flows.
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